Good Foods 2nd Place Winner!

Second Place 🏆🎉
Good Foods Group: Dill Pickle Chip Dip


Shannon Maher, Chief Growth Officer


Tell us about the R&D process and how is the pickle dip made?


After conducting deep consumer research to help determine our next key innovation, we concepted Dill Pickle Chip Dip and other flavors in the new Chip Dip line to meet our audience’s needs. To strike the right balance between a flavor and texture that consumers crave with a plant-based, Top 9 Allergen Free formula, we harnessed the power of plants like cauliflower and cucumber, created a creaminess with pumpkin seeds, and added in bursts of flavor with ingredients like dill, Dijon mustard, pickle relish and seasoning blends to develop a mouthwatering line of dips that everyone can enjoy.


What innovative features does Good Foods Group’s Dill Pickle Chip Dip have that helped it finish second?


We found that more than 85 million Americans are currently affected by life-threatening food allergies and intolerances (FARE) and treatment of diagnosed anaphylactic reactions to food saw a 377% increase between 2006 and 2017 (FAIR Health). In response, our team at Good Foods wanted to serve this growing audience and developed Dill Pickle Chip Dip.


We’re redefining dips that everyone can enjoy. Not only does this cauliflower-based dip boast big flavor, but also this new product has allowed us to push the refrigerated dips category by championing integrity and inclusivity. Dill Pickle’s formula is one of the category’s first to remove the Top 9 allergens — milk, eggs, fish, crustacean shellfish, tree nuts, peanuts, wheat, soybeans and sesame ingredients. This flavor was also inspired by our consumer research. We’ve made a concerted effort to center our customers when concepting new innovations and marketing initiatives. For example, our findings from taste wise uncovered that social conversations around pickles have increased by 30.75% over the last year and that the snack category has the fastest-growing consumer demand for pickles.


How does the packaging design promote and protect the food?


Dill Pickle Chip Dip is available in 8 oz. cups and made using high-pressure processing technology for ultimate flavor, freshness and food safety.


How does Good Foods Group incorporate sustainability into its production process?


We strive to make the world a happier, healthier and more sustainable place through our products. We cut down on our carbon footprint by reducing waste, energy, water, and freight emissions by recycling water in our production process, repurposing byproducts and using a vendor code of conduct for responsible sourcing, utilizing post-consumer recycled materials and reducing use of plastics when possible.


What type of distribution model does Good Foods Group use? Does Good Foods Group have a direct-to-consumer/e-commerce strategy?


We support customer pick-ups, shipments direct to retail partners and distribution centers. Select packages and variety packs are also available direct-to-consumer online — perfect for your next gathering.


Where can Good Foods Group products be purchased?


Good Foods guacamoles, salsas and dips are available in national retailers nationwide like Target and select Costco regions including the Midwest, Southeast, Northeast, Los Angeles and Canada. Good Foods is also available in major regional grocers like Kroger, Publix, Sprouts and Food Lion.


What is on the horizon for Good Foods Group?


Good Foods will continue to promote and gain distribution for its line of allergen-free chip dips and we’re currently executing our third experiential Dip into Summer Tour across the U.S.


We’ll also develop new products rooted in consumer research that are made with real ingredients, free of preservatives and artificial flavors. We’re committed to keeping consumer needs at the forefront of product innovation, offering delicious and inclusive snacking options to even more people everywhere.


For more information visit and follow the brand on Instagram, Facebook and TikTok.




Good Foods, LLC is a leader in providing healthy, all-natural products such as guacamoles, dips, salads, and salsa. Good Foods creates convenient snacks and meal options that are made with real ingredients, free of preservatives and artificial flavors. The brand’s products are packaged using high pressure processing that uses cold water pressure, keeping foods safe and at their peak freshness. For more information, please visit


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