Staying true to its name, Good Foods is out in the world making a positive impact on communities in need. Following a successful, multi-city Dip Into Summer tour, the supplier of better-for-you dips and guacamoles has unleashed an investment of over $50,000 through product and monetary donations to eight regional food banks.

Heather Penn, Charitable Board Chairwoman, Good Foods Family Foundation“Our mission at Good Foods is to make healthy and flavorful food available to everyone, everywhere,” said Heather Penn, Charitable Board Chairwoman, Good Foods Family Foundation. “This tour was a wonderful opportunity to bring our mission not only to those who visited us at events, but also to people in need within each community, thanks to these impactful organizations.”

According to a press release, the tour featured 10 events in eight different cities, from coast to coast between May and July. The campaign kicked off in Chicago and concluded in Good Foods’ backyard, Pleasant Prairie, Wisconsin.

Throughout the tour, Good Foods elevated its brand amongst consumers by sharing over 66,000 samples of its plant-based dips and guacamoles, engaging with shoppers via giveaways, and uniting with nonprofit organizations to make a difference in each market. The company also donated surplus product samples following events whenever possible.

Story by Peggy Packer