Sometimes, I forget which industry I am working in.

Today, the supply chain transports my mind to the streets of Hollywood. The struggle-to-success stories, the small stars making it big—it is all so reminiscent of life amongst lights, cameras, and action. At least, I assume.

I doubt, however, that the Good Foods team’s end goal was to be standing on produce’s metaphorical red carpet. But, here I find them nonetheless.

“We’re so grateful for the recognition we’ve received,” Kurt Penn, Founder and Chief Executive Officer, tells me. “Our goal is to get Good Foods’ products into the hands of more shoppers, and the brand awareness we’re receiving and working toward will only continue to set us up for success.”

Recognition, though, feels like an understated term for the immense starpower that Good Foods has garnered over the past year. The brand has effectively stolen the supply chain’s attention, nabbing the title for Taste of Home’s Best in Show Guacamole; being selected as one of the Nation’s “Best & Brightest” Companies to Work For; earning the title of Good Housekeeping’s Best Vegan Products of 2021; and being featured in Prevention’s Healthy Snack Awards, to name just a few of its achievements.

Good Foods also earned the esteemed titles of Research and Development Team of the Year and Processor of the Year from other publications within the retail and food industries. Of course, gaining national recognition such as this is only one fraction of what it takes to expand basket share in the grocery store. Having turned the heads of both consumers and industry operators, the company needed to set the stage for an influx of demand.

Story by Chandler James